All posts by Kurt

Let Data Take The Lead

If you have ever taken a ballroom dancing class, you are most likely familiar with the “lead and follow” relationship that exists between two partners. According to the Wikipedia definition…

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The “One-Two” Punch – Targeted Direct Mail + Digital Marketing

By definition, the “One-Two” Punch is a boxing term to describe the combination of a left-hand jab followed by a right cross. The jab is designed to get the fighter…

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Doing The Math For Your Prospects

I was listening to the radio on my way to work today and heard an advertisement that piqued my interest. The spokesperson described how his company provides solutions to their…

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Success or Failure? It May Depend On Your Envelope.

Just how important is the outer envelope in regards to your direct mail success? Direct mail agencies know that the first point of contact with your consumer is the outer…

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OEM vs. Dealership Direct Mail Marketing: Apples to Oranges

“Why would I go through the effort to send out my own direct mail campaign when my manufacturer can produce their mailer and slap our name on it?” This is…

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Top 5 Reasons for Auto Dealers to Run Targeted Direct Mail in 2015

A while back I read an article in Forbes that claimed industry forecasters were predicting 2015 to be a tremendous year for auto sales in the United States. In fact,…

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The Value of A Pre-Press Education: A Designer’s Perspective

If I were to choose one “on-the-job” past experience for which I am most grateful, it would be the education I received while preflighting digital files for press. Having the…

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Resolution – A Tale of Two Worlds

All of your hard work is about to come to fruition and you couldn’t be more excited! You have tallied up 15 grueling hours over the course of 3 weeks…

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Beauty Lies In The Eyes of the Beholder

As a Graphic Designer by trade, one of the most humbling lessons I have learned to accept is that your “masterpiece” in terms of design could potentially be your biggest…

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Automotive Direct Mail Execution: Putting the Puzzle Pieces in Place

Auto dealers with direct mail marketing experience are most likely familiar with the many moving parts that need to come together to achieve success. The fundamentals that initially made direct…

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