All posts in Our Blog

Let Data Take The Lead

If you have ever taken a ballroom dancing class, you are most likely familiar with the “lead and follow” relationship that exists between two partners. According to the Wikipedia definition…

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The “One-Two” Punch – Targeted Direct Mail + Digital Marketing

By definition, the “One-Two” Punch is a boxing term to describe the combination of a left-hand jab followed by a right cross. The jab is designed to get the fighter…

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Resolution – A Tale of Two Worlds

All of your hard work is about to come to fruition and you couldn’t be more excited! You have tallied up 15 grueling hours over the course of 3 weeks…

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Beauty Lies In The Eyes of the Beholder

As a Graphic Designer by trade, one of the most humbling lessons I have learned to accept is that your “masterpiece” in terms of design could potentially be your biggest…

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Automotive Direct Mail Execution: Putting the Puzzle Pieces in Place

Auto dealers with direct mail marketing experience are most likely familiar with the many moving parts that need to come together to achieve success. The fundamentals that initially made direct…

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