All posts tagged Automotive Direct Mail

OEM vs. Dealership Direct Mail Marketing: Apples to Oranges

“Why would I go through the effort to send out my own direct mail campaign when my manufacturer can produce their mailer and slap our name on it?” This is…

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Beauty Lies In The Eyes of the Beholder

As a Graphic Designer by trade, one of the most humbling lessons I have learned to accept is that your “masterpiece” in terms of design could potentially be your biggest…

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Automotive Direct Mail Execution: Putting the Puzzle Pieces in Place

Auto dealers with direct mail marketing experience are most likely familiar with the many moving parts that need to come together to achieve success. The fundamentals that initially made direct…

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