All posts tagged Automotive Marketing

Doing The Math For Your Prospects

I was listening to the radio on my way to work today and heard an advertisement that piqued my interest. The spokesperson described how his company provides solutions to their…

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Success or Failure? It May Depend On Your Envelope.

Just how important is the outer envelope in regards to your direct mail success? Direct mail agencies know that the first point of contact with your consumer is the outer…

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OEM vs. Dealership Direct Mail Marketing: Apples to Oranges

“Why would I go through the effort to send out my own direct mail campaign when my manufacturer can produce their mailer and slap our name on it?” This is…

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Beauty Lies In The Eyes of the Beholder

As a Graphic Designer by trade, one of the most humbling lessons I have learned to accept is that your “masterpiece” in terms of design could potentially be your biggest…

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Automotive Direct Mail Execution: Putting the Puzzle Pieces in Place

Auto dealers with direct mail marketing experience are most likely familiar with the many moving parts that need to come together to achieve success. The fundamentals that initially made direct…

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