All posts tagged Automotive

Let Data Take The Lead

If you have ever taken a ballroom dancing class, you are most likely familiar with the “lead and follow” relationship that exists between two partners. According to the Wikipedia definition…

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The “One-Two” Punch – Targeted Direct Mail + Digital Marketing

By definition, the “One-Two” Punch is a boxing term to describe the combination of a left-hand jab followed by a right cross. The jab is designed to get the fighter…

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Top 5 Reasons for Auto Dealers to Run Targeted Direct Mail in 2015

A while back I read an article in Forbes that claimed industry forecasters were predicting 2015 to be a tremendous year for auto sales in the United States. In fact,…

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Be The Ball… Your Valuable Leads Are Waiting!

Flashback to 1980, the setting is Bushwood Country Club. Our favorite caddy, Danny Noonan, has a chance to win one for the good guys with a game-winning putt. To the…

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