All posts tagged Dealership Advertising

Doing The Math For Your Prospects

I was listening to the radio on my way to work today and heard an advertisement that piqued my interest. The spokesperson described how his company provides solutions to their…

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OEM vs. Dealership Direct Mail Marketing: Apples to Oranges

“Why would I go through the effort to send out my own direct mail campaign when my manufacturer can produce their mailer and slap our name on it?” This is…

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Automotive Direct Mail Execution: Putting the Puzzle Pieces in Place

Auto dealers with direct mail marketing experience are most likely familiar with the many moving parts that need to come together to achieve success. The fundamentals that initially made direct…

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