All posts tagged Direct Mail

Let Data Take The Lead

If you have ever taken a ballroom dancing class, you are most likely familiar with the “lead and follow” relationship that exists between two partners. According to the Wikipedia definition…

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The “One-Two” Punch – Targeted Direct Mail + Digital Marketing

By definition, the “One-Two” Punch is a boxing term to describe the combination of a left-hand jab followed by a right cross. The jab is designed to get the fighter…

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Success or Failure? It May Depend On Your Envelope.

Just how important is the outer envelope in regards to your direct mail success? Direct mail agencies know that the first point of contact with your consumer is the outer…

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Top 5 Reasons for Auto Dealers to Run Targeted Direct Mail in 2015

A while back I read an article in Forbes that claimed industry forecasters were predicting 2015 to be a tremendous year for auto sales in the United States. In fact,…

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The Value of A Pre-Press Education: A Designer’s Perspective

If I were to choose one “on-the-job” past experience for which I am most grateful, it would be the education I received while preflighting digital files for press. Having the…

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