All posts tagged Marketing

Let Data Take The Lead

If you have ever taken a ballroom dancing class, you are most likely familiar with the “lead and follow” relationship that exists between two partners. According to the Wikipedia definition…

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Top 5 Reasons for Auto Dealers to Run Targeted Direct Mail in 2015

A while back I read an article in Forbes that claimed industry forecasters were predicting 2015 to be a tremendous year for auto sales in the United States. In fact,…

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Be The Ball… Your Valuable Leads Are Waiting!

Flashback to 1980, the setting is Bushwood Country Club. Our favorite caddy, Danny Noonan, has a chance to win one for the good guys with a game-winning putt. To the…

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Beauty Lies In The Eyes of the Beholder

As a Graphic Designer by trade, one of the most humbling lessons I have learned to accept is that your “masterpiece” in terms of design could potentially be your biggest…

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Automotive Direct Mail Execution: Putting the Puzzle Pieces in Place

Auto dealers with direct mail marketing experience are most likely familiar with the many moving parts that need to come together to achieve success. The fundamentals that initially made direct…

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